A LEXICO-SEMANTIC STUDY OF THE LANGUAGE OF ADVERTISEMENT IN PIDGIN ENGLISH
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
Background To The Study
The concern of this research is the language of advertisement in pidgin English. The work selects Pride Fm Radio Gusau jingles with emphasis on the features of Nigerian pidgin (NP) which characterizes pidgin in advertisements. It is undoubtable that Nigerian pidgin English (NPE) shares a lot of features with Nigerian English (Nig E). The reason for this is not far-fetched; Nigeria pidgin (NPE) is closer to the three major indigenous languages spoken in Nigeria; especially as it is easily spoken by both the educated and uneducated.
Nigeria English which is being patterned to express the unaccustomed concepts in the Nigerian environment, therefore, borrows from the pidgin (NP) and Nigerian English share elements of the lexico-semantic variation in Nigeria pidgin (NPE).
Freedom Radio Muryar Jama’a (Voice of the People) operating under the auspices of Film Laboratory and Production Services Limited, clearly stands out as the first and foremost privately owned radio station in Northern Nigeria. Located in Kano, one of the strategic gateways of products and services in Nigeria, Freedom Radio commenced operations on 1st December 2003, equipped with cutting-edge technology and a team of highly trained professionals.
Freedom Radio started as a single radio station in 2003. Dutse station was opened in 2007. In 2011 four additional licenses to set up in Kano, Kaduna, Maiduguri and Sokoto. Dala FM has started in Kano in September 2011 and Kaduna in the end of 2012.
Through dogged and fiercely independent/investigative news, current affairs, creative and compelling programmes, we perfected the elementary art of educating, entertaining and informing our teeming listeners. Today, Freedom Radio has undoubtedly become a household name and is perhaps the most popular Radio Group in its areas of coverage (Freedomradionig.com, 2022).
Statement of the Problem
English as a second language (ESL) in Nigeria is used in such a way that, the meanings of some lexical items often get changed, there by bringing about several misconceptions, especially with regards to acceptability of the usage to other English users outside the Nigerian environment. That is a problem that is caused as a result of adoption of English to the Nigerian socio-cultural environment. For instance, the word “song” has been adopted so much to the Nigerian environment that its meaning has changed and extended to cover a wide spectrum of areas such as sympathy over certain losses of certain valuables, bereavement, etc. this type of change and extension of meaning of certain lexical items is capable of causing misconception and misinterpretation by other user of English outside the Nigerian environment. therefore, genets the problem of acceptability and intelligibility of such change and extension or reduction of meaning of source lexical items as used by Nigerians.
This distinctive usage of certain lexical items by Nigerians has many dimensions to it. It may be caused by mother tongue transfer, coinage of new items, extension and restriction of meaning, complete change in meaning of items according to the world view of Nigerians, borrowing of items from indigenous language and most importantly, the absence of standard Nigerian English dictionary.
Research Questions
Based on the aforementioned objectives of the study, the study come out without the following research questions: -
- What are the possible of Lexico-semantic study of Pidgin English as an effective medium of advertisement
- Can these variations have brought negative or positive to the language of advert in pidgin
- Can these semantic changes have regarded as deviates or variant?
Aims and Objectives of the Study
The main focus of this research is the lexicosemantic study of pidgin English as an effective medium of advertisement in Nigerian. This is necessitated by the possible misconception of the various lexicosemantic variation of Nigerian English like analogy, semantic shift etc.
The study is therefore anchored on the following objectives: -
- To determine the features of Nigerian pidgin English in the advertisements by freedom radio Dutse
- To determine the possible effects of lexical variation in Nigerian pidgin.
- To determine how Lexico-semantic variation in pidgin affects international intelligibility and acceptability of the language of advertisement in Nigerian pidgin.
Related Project Materials
An Evaluation of Sponsorship Marketing and Its Impact on Brand Image: A Case Study of Coca-Cola Nigeria in Yobe State
Background of the Study
Sponsorship marketing is a widely used promotional strategy in which organizations associate the...
An evaluation of interest rate adjustment mechanisms on loan demand in banking: a case study of Zenith Bank
Background of the Study
Interest rate adjustment mechanisms are essential tools for banks to influence loan demand while ma...
The Effectiveness of Budgetary Control in Local Government Financial Management
Background of the Study
Local governments play a critical role in delivering public services and managing public resourc...
An appraisal of maintenance cost control mechanisms on branch profitability in banking: a case study of Stanbic IBTC Bank Nigeria
Background of the Study
In the competitive banking sector, effective cost control is essential to ensuring branch profitabi...
Implementation of an IoT-Based Smart Classroom Automation System in Secondary Schools in Zaria LGA, Kaduna State
Background of the study:
Modern education increasingly relies on technology to enhance teaching and learning processes. In...
MANAGEMENT OF LOCAL GOVERNMENT FINANCE
ABSTRACT
This research is aimed at examining ‘’The Management of Local Government Finance With particular re...
An Evaluation of Tax Avoidance Strategies in Nigerian Oil Companies: A Case Study of Shell Nigeria
Background of the Study
Tax avoidance involves legally exploiting loopholes in tax laws to minimize tax li...
Assessing the Impact of ICT Campaigns on E-learning in Lafia Local Government Area, Nasarawa State
Chapter One: Introduction
1.1 Background of the Study
The global shift towards digital education...
STRATEGIES FOR IMPROVING LOW ACADEMIC PERFORMANCE IN ENGLISH LANGUAGE IN SECONDARY SCHOOLS IN EGBEMA LGA OF RIVERS STATE
Background of the study
The modern trend in education and the complex nature of learning and instruction have made the r...
PROBLEMS OF FRAUD AND THEIR SOLUTIONS IN FINANCIAL INSTITUTION
Abstract
There appears to be little doubt about the fact that frauds in banks are a matter of the great...
